Forget the fear of undertaking something new, the fear of starting a business, because when we talk about entrepreneurship, one of the main ingredients is definitely risk. And yes, it is a word that we hear often, of all those who have thrown themselves into the ring with their ideas and their projects and have succeeded.

“Those who do not risk are on the road to guaranteed failure.”

Mark Zuckerberg

It is that when you decide to undertake, the risk is a constant, because all the time you will be making decisions, choosing between the red or the blue pill (as in the Matrix movie), without being sure if your decisions are the right ones or not. And it is with those decisions and assuming those risks, that you will reach extraordinary results, those that you have always dreamed of.

In fact, in every area of ​​our life, every day, there are risks. Because the risk is nothing other than the possibility of a setback or someone suffering some kind of damage. It is a “possibility”, that is to say “it can happen”, it does not necessarily mean that “it will happen”.

Risk is just a possibility that is in our mind.

A possibility is an idea, that is, it is something that can happen but has not happened yet. So initially, a risk is created only in our mind, it is a thought.

There are risks that are imminent, for example, if I do not know how to drive and I drive in a car at full speed on a highway, there is a high probability that I will have an accident. These types of risks are irresponsible and unnecessary and usually occur when I have not prepared or trained for something and then I do, throwing me into obvious disastrous consequences.

Or well, here is an even more interesting one: I want to start, but I don’t define my niche, nor do I learn about the business first, and then I get into debt to start my business and it probably won’t work. I did not take the risk of being an entrepreneur, I took the risk of being an entrepreneur without training, and that is the reason for my failure, because the chances of failing into something you do not know are very high.


However, there are many risks that only live in our head and have dimensions that do not correspond to reality. For example, there are people who panic to speak in public and believe that if they do they run the risk of embarrassing it and making a fool of themselves. For them, in their mind the risk is very high, but landing it in real life is not such.

Let’s look at another example: I want to start because I want to be independent and financially free, but it turns out that when I was little, my parents had a business and went bankrupt, the economic situation was tough and the experience was traumatic. So, I believe that entrepreneurship is very risky and I prefer to stay in my stable job and not work for my dreams.

As I am not sure that the risk is not a fact, but a possibility, because I let my head play a trick on me and get away from getting what I want. But once I understand that it is my mentality that immobilizes me in the face of risk, I can work to transform those beliefs in my favor.

The risk is usually connected with our fears.

Those types of risks that are only in our mind (and that are the majority), we can learn to manage, because finally they are directly connected with our fears, and when we stop feeling fear, the risk disappears.

Returning to the example of public speaking, which is very common, if that person gives a small talk to 4 or 5 people, he may feel uncomfortable and hesitate a couple of times, but once finished he will realize that it was not so serious As I thought. And if you keep doing it, with more and more people and in more challenging environments, that fear will disappear and it will no longer seem risky to do so, you may even begin to find it pleasant.

Well, how can we remove that fear of entrepreneurship? Well, every time we perceive a risk, the first thing we can do is evaluate whether it is a real risk or if it is conditioned by our beliefs. If we see that it obeys our fears more, we can apply the technique of what is the worst that can happen? for example,

  • It is risky to speak in public, and what is the worst that can happen?
  • I forget what I have to say and make a fool of myself, and what is the worst that can happen?
  • That people make fun of me and what is the worst that can happen?
  • That I feel bad and do not want to continue and what is the worst that can happen?
  • That I leave the room and what is the worst that can happen?

And so on until the last consequences. We are going to clarify that the risk was not so great when we realized that, even if the worst scenario arises, it will not be the end of the world and everything has a solution.


The reason why people learn to live hand in hand with risk (overcome fear of entrepreneurship) and make it part of their team, is not because they are super heroes and have special powers that you do not. It is because they know that risk is only one possibility, but nevertheless they choose to think about the possibilities of success, and they succeed.

They understand that it is not about what they can lose, but what they can gain, which is usually much more.

As the saying goes “He who doesn’t risk an egg doesn’t have a chicken” Wouldn’t you risk an egg for having a chicken? The worst thing you could lose is an egg, but if you win a chicken, that will represent you much more than an egg, so you have much more to gain than to lose.

If you manage to understand and manage your fears, the one that generates your fear of undertaking, you will most likely become a person capable of facing and taking the risk in an effective way, which will surely help you achieve all the goals that you propose in life, and I don’t just talk about entrepreneurship.

It is not about taking unnecessary risks.

And well, complement with something else to take into account, since life is not about walking around taking risks without need, but of learning to intelligently assume the risks that are presented to us in order to reach the next level.

Is that people who believe that excessive boldness is a great virtue, usually end up in trouble, and even more in this issue of internet trading and investments, where you have to control the ambition and thus it is important to be risky, Be also somewhat cautious, since being disrespectful of the risks in life is not something brave, but stupid.

If I want to parachute, the first thing I should do is find a specialized place, learn and practice what is necessary, before throwing myself from thousands of meters high and ending up like a stamp out there. If I don’t give the value to the knowledge I need to acquire to do anything in life and assess the risks thoroughly, it is most likely that it ends badly.

So calm down, if you consider that you are not a risky person, that can change with training, you also do not have to become someone you are not, but if you learn to identify what generates that fear to undertake, and fight it with action!

It is that culturally we relate being “risky” with having a reckless and adventurous personality, and it is not necessarily so. Everyone, with their way of being, can learn to take risks strategically. The idea is to learn to take them in a controlled manner and reduce them to the maximum, so even the least “risky” people end up making the best decisions, because they are not impulsive and are able to measure the consequences in a more sensible way.

So, if you are a very risky person, learn to minimize those risks to the fullest and train yourself not to get into situations that take you away from your goals, and on the other hand, if you are not a risky person, check your beliefs and fears, venture to get out of your comfort zone, and discover that those risks from which you have fled so much, are the best opportunities to realize your dreams and develop your full potential.